16 Jun 2016

How To Choose The Right Expert SEO Company in Nepal

How To Choose The Right Expert SEO Company in Nepal

Regardless of the fact that you are equipped with all the learning of SEO, you may most likely still need the administrations of a specialist Nepal SEO organization. Having a decent learning about SEO is not really enough now and again. Regardless of the possibility that you are doing your best to attempt to get a decent positioning for your site, you may at present wind up asking why your site is simply not doing admirably. For one thing, you ought to know that your site should be improved in all perspectives. Not just that, your site should be kept up in a general premise. SEO is a continuous procedure that includes a great deal of time and exertion. To make things less demanding, you will be in an ideal situation employing the administrations of a decent SEO organization to take every necessary step for your site.

There are numerous SEO organizations today, and there are pretty much the same number of dependable organizations as problematic ones. Therefore, it is critical that you pick the privilege SEO organization. Here are a couple focuses that you ought to remember while selecting SEO administrations:

Site Analysis Report

Does the SEO company provide you with a website analysis report? A reliable SEO company will be able to provide you with a comprehensive analysis of your site in terms of ranking and design to give you an idea of how much work needs to be done. They should be able to inform you of any elements in functionality, content and design that may hamper in the reading and indexing of your pages.

Providing Qualified Traffic

Do they understand the difference of plain traffic and qualified traffic? You will hire the services of an SEO company mainly because you need to attract traffic into your site. However, what you want is qualified traffic that gets customers who may be genuinely interested in availing of your products and services. You do not want unqualified traffic that comes to your site because of irrelevant keywords. Unqualified traffic only increase your bounce rate (surfers that land on your page and leave) and not your sales

Tools in Determining Keywords

What tools does the SEO company use to search for keywords? You also need to know what methodology the SEO company uses for keyword analysis. You may also want to do your own research on usual basic tools and those provided by Google AdWords, for example.

Back Link Collection

From where will the SEO company get back links from? Back links are just as, if not more, important in SEO then onsite optimization. What you would like is to get back links from good sites and sites that are closely related to your niche. Ask your SEO Company what their methods are for collecting back links.

Cost Structure

A reliable SEO company will only give you a quotation as soon as they find out just how much work needs to be involved. Charging you high prices may not always necessarily ensure you high quality of services. Make sure that the price being quoted is proportional and consistent with the services that you can expect your SEO company to provide.

The Timeline

Does your SEO company offer you a timeline? It is only through hard work and proper planning that results can be achieved right on time. Some companies offer SEO packages that claim to put you in the first page search result in just a matter of 10 days. Realistically though, no SEO company can possibly guarantee you the number 1 ranking in Google in as short as 10 days. This is one of the basic guidelines actually published by Google. Make sure you do not give in to false promises. Conversely, avoid SEO services that will give you time limit. A good SEO company knows that optimization is an ongoing process and they will need to provide you with regular maintenance jobs, customer service and proper updating. An SEO campaign will take 3-6 months before seing the top results you expect.

SEO Strategy

What SEO strategy will your SEO company use to raise your ranking? You should look out for companies which will use spam advertising strategies to get you on top in no time. If the plan involves some form of unethical practice such as spamming or deceiving search engines, immediately walk away. A good SEO company

15 Jun 2016

LOCAL BUSINESS GUIDE TO SEARCH ENGINE MARKETING

LOCAL BUSINESS GUIDE TO SEARCH ENGINE MARKETING

Often times for many local businesses don’t understand the necessity in developing an online presence in today’s day and age. They don’t see the extreme value in having an online presence and how it can boost their business. So below, I’ll define why you need one, and how your business can boom with one.

You’re Clients are looking for you online!

If you’re looking for a local service, like plumbing for example, the first place you’ll look is most likely Google or Bing. You’ll pull out your phone, or go to your computer and type “plumber in city name” to find a plumber. Or if you’re looking for a local Chinese restaurant, odds are that you’ll go straight to Google to search for a local Chinese restaurants. And for any type of service, you’ll do this to find out where and how you can get in contact with a local business to provide you with those services.

An online presence is something that is very important for any business. And as time goes on, the more important it will become. Last year, there were over 1.2 trillion search queries in Google alone. That’s over 40,000 per second. So there’s an abundance of potential traffic which can be tapped into online.

How to develop a presence?

The two most effective methods of online marketing for local businesses is SEO (Search Engine Optimization) and PPC (Pay Per Click) Marketing. And there are three places you can potentially show up. You can either show up in the PPC Advertisements, the Local 7 Pack or Map Listings, and last but not least, the general search results which you can see below. Pro’s and cons of each will be discussed below.

 

Pay Per Click Advertising

Pros: Pay Per Click Advertising works instantly. You go to Google Adwords, deposit some money, setup a campaign and your ads start running instantly. So there is no long waiting to start getting traffic and you online pay for the clicks you receive.

Cons: Depending on the market you’re in, the cost per click can be quite high, and there can be a lot of competitors bidding to get the top spot. So a lot of tweaking and monitoring has to go into this type of marketing to make sure your getting the most out of your advertisements. In the picture below, you’ll see the average monthly searches, competition, and suggested bid for various plumbing related search terms in Mississauga.

Another negative for PPC marketing is that it produces a lower click through rate. Stats have shown that people click on results in the 7 pack, or the general search results more than the paid ads.

Local 7 Pack & General Search Results

To get into the Local 7 pack, or general search results, you’re site and online brand profile must be search engine optimized and these are the golden spots to be listed in. And in many cases, a well optimized site will be listed in both the local 7 pack and general search results, such as MrRooter.ca as seen above.

Pros: There are no continual costs. Once your business is listed here, you don’t have to pay per click, per visit, per phone call or anything like that. So if you were a plumber in Mississauga, and you were listed here, imagine what that would do to your business! So basically, there is a huge return on investment in the long run if your website is optimized to be shown here.

You also get a higher click through rate, and if you’re business is listed in the 7 pack, it’s very easy for a search engine user to click your phone number on their mobile phone, and initiate a call with you.

Cons: A slower process. Search Engine Optimization doesn’t just happen overnight. It can take anywhere from a month to over 6 months depending on the competition in the search results.

Having an Effective Website

People are attracted to a functional and attractive website. Moreover, with the rise of smart phones, many people people will be looking for your business on a phone.

A business can have the best optimized website in their market, and get a lot of traffic to their site. However, if their site is not designed beautifully and functionally, a lot of that traffic will not convert into proper sales. And if you’re website is not mobile-friendly, you’ll lose a lot of potential customers. So a well designed website that is functional and mobile friendly is key to get the most out of your online marketing campaigns.

15 Jun 2016

WEBSITE STRUCTURE AND SEO

WEBSITE STRUCTURE AND SEO

A well planned out website will increase the chances of your business ranking well online in Google. There are various different ways a website can be structured but not every method works effectively in helping a business rank their site online. Below I’ll talk about some of the things a business needs to take into consideration when designing and structuring their business’s website.

It’s quite interesting to take a look a quite a lot of businesses and see how structure is overlooked. And this is definitely a more prominent issue with business’s providing a wide array of services. And often times, these business, although larger, might rank lower than a smaller business which focuses on one specific service or product.

This is because the larger business has a site which is too large with content that is not easily accessible and relative to what people are actually looking for online.

The Importance of Structure

The few reasons why it’s very important for you to plan your website’s structure beforehand is because of the following benefits:

  • Indexing – Getting your site listed in Google
    Your website and webpages won’t show in search engines unless they are first indexed.
  • Ranking Advantages – Distributing ranking power throughout your site
    A web pages ranking ability comes from the amount of back links pointing to it. What other easier way to generate links for your pages, than from other pages on your website. By linking to various pages within your website, you spread the linking power across these pages.
  • User Experience – Easier for your users to navigate
    Between 2000 and 2013, the average attention span has dropped from 12 seconds to 8 seconds. What this means is that users want to find what their looking for quick and if they can’t find it, they’ll move on to finding it elsewhere. So an organized and structure website will help your website’s users better interact and find what their looking for much easier.

How Amazon does it?

Amazon is one of the best examples of a good website structure. Take a look at the image below.

One thing you notice here is that they start with broad categories and start to narrow down on exactly what you need. Then when you actually go in and click on those links, they have a long list of further links which narrow in even further to what you might be looking for. This type of structure is called website siloing.

This is generally what your site structure should look like.

site-structure-breakdown

Where to start?

If you’re wondering how exactly to start structuring your website, start with keyword research. This can help you determine what exactly people are looking for. So for example, lets choose a lawyer in Toronto. This lawyer specializes in various areas of law such as Personal Injury Law, Immigration Law, Family Law and Criminal Law. I go to Google’s Keyword Research Tool as shown below. I would do keyword research on these areas of expertise and find the related keyword with the highest search volume.

 

 

In this case, the keyword “Personal Injury Lawyer” has the highest search volume. Some other related keywords are “car accident,”  “work injury” and etc. So here’s what a good structure would be for a full service lawyer.

Note: Please note that there is no exact science to this. So you don’t necessarily have to name your page “Personal Injury Lawyer Toronto.” As a title like this might throw users off. So you want to find the middle ground between being user-friendly and search friendly by not using weird titles which aren’t necessarily the best title in a grammatical sense. But it can still rank well with the title “Personal Injury Law” as shown in the example below. This is because Google is also pretty smart in understanding content and knowing what content is related to different keywords.
As you can see, you have the home page linking to the boarder categories which are likely to be much more widely searched. Within those categories, sub-categories talking about more specific areas of law are created.

Summary

Generally, when it comes to organizing content in a way that easy to find is generally a problem with businesses that provide services and products in a wide range of categories, such as Amazon and full service businesses, such as a law firm providing services in multiple areas of law.

With such a large website with a lot of content, it can become quite overwhelming to organize the content in a way that is user-friendly and search engine friendly. But if you do keyword research before and figure out what people are looking for and organize your content around that with pages targeting high volume keywords at the higher levels of the hierarchy, you’ll definitely boost your website’s usability of search engine friendliness.

15 Jun 2016

GUIDE TO GETTING SETUP AS A LOCAL BUSINESS ON GOOGLE

GUIDE TO GETTING SETUP AS A LOCAL BUSINESS ON GOOGLE

In the realm of digital marketing, there are a wide range of strategies and techniques that are very effective for business and companies with a large budget. However, these same strategies which are implemented by companies with larger budgets might not necessarily work quite effectively for a local business. A small local business might not necessarily have the big budgets like the larger corporations and franchises.

So how exactly does a local business gain awareness online?

1. Claim a Google Local Listing

gmbThe first thing any local business needs to do is to setup a Google My Business page to setup or claim your business’s listing. This will allow you to manage how your business shows up when people look for it in the search results. You can add pictures, and manage related business reviews.

When setting up your Google My Business page, make sure that all your business’s information is filled out thoroughly and accurately. Any types of errors can cause a major headache and might plateau your rankings in the long run (more info below).

2. Optimize Your Google My Business Listing

You need to optimize your listing so that you’re business has a better chance of ranking in the search results. Some of the things that will help with optimizing your listing are:

  1. Adding images to your business listing. Make sure that you name your images with keywords related to what you’re trying to rank for. If you’re a pizza shop that’s focused on targetting the keyword “Toronto Pizza Shop,” name your image toronto-pizza-shop.jpg. It’s also a good idea to take it a step further and modify the title and subject in the images properties to reflect the keywords you wish to target.
  2. Get Reviews for your business. Google is more likely to rank a business that has plenty of great reviews higher than a business with no reviews. If you look in the search results, you’ll even noticed that many of the highest ranked businesses have reviews. A good strategy is to provide your customers with incentives for reviewing your business.
  3. Be Social. Don’t be afraid to get active on your business listing. Post a picture, article, or update once every few weeks. An active business listing tends to get more love from Google than a dormant listing which hasn’t had any form of activity over a long period of time.

3. Submit Website To Local Directories

For Google to verify your business, it looks across the web for mentions of your business on other websites. It’s important that you submit your website to various top directories.

In Canada, the top directories you want your business to be listed in are the following.

When you submit your business to these directories, it is very important to make sure that the information is consistent and matches that of your Google My Business listing. This means that if your business address is 123 Front Street, you should choose whether or not your business address will be listed with Street, St, or Str across all listings. The least inconsistencies the better.

4. Obtain Links

Building links towards your website is very important to increase your website’s rankings in the search engines. However, don’t engage in shady bulk link packages. These will just do more harm than good to your website. It’s very important that you get links from clean websites.

There are tons of websites that would be glad to have a guest post written by you. You can easily find these types of websites by searching Google with one of the following search operators:

  • “Write For Us” + Niche
  • Contribute + Niche
  • “Become a Writer” + Niche

More more information about, I’d recommend reading another article I wrote on 5 Habits To Help You Improve Your Search Rankings.

With these tips, you’re well on your way as a local business to improving your rankings in the search results. SEO is not something that is instant and it requires patience and resilience. However, if you implement good SEO habits and stay consistent, you’ll be sure to improve your website’s rankings over a period of a few months.

04 Jun 2016

WHAT CAN WE EXPECT FROM SEO IN 2016?

WHAT CAN WE EXPECT FROM SEO IN 2016?
2016 has rolled out and it is that time of the year when marketers sit down and evaluate, take stock and make adjustments to their strategies. Among the many areas to look into, is the SEO strategy of your own business.

Google has over the last few years, consistently rolled out numerous updates to improve and elevate the quality of search results and it’s very important to keep track of these, so you can devise an SEO strategy that gives you the intended results.

With each year SEO is becoming a little more challenging and here are a few changes that you should take note of for SEO in the year 2016.

Role Of Mobile Optimized Sites

According to studies, mobile usage has officially surpassed desktop usage. Mobile phones are fast becoming the preferred device to browse the web. This means there is an increased emphasis on optimising your website for mobile devices.

In April 2015, Google had an update which targeted websites that weren’t adapted to the mobile platforms. This resulted in wider variations between the desktop and mobile search results.

Importance Of Video Marketing

If you are a B2C brand or company, then 2016, is the year to focus on video content. According to an article in Forbes, this is the year where video content will surpass text in preference.

This can be a potential game changer as several companies still lean towards written content. Videos make sure that the user stays longer in your website thereby giving the right signals to Google about the quality of your content.

So, this is the year where companies may have to start adapting their SEO strategies to make room for video content in their marketing strategies.

Relevance Of Knowledge Graph

Over the years and after several updates, you can find that google never stops in its quest to enhance the user experiences.

As a result of this, Google now helps you to get search information on the search result page itself. It is called the Google Knowledge Graph, where all the semantic search information gathered is collectively displayed in a box (at the top or to the side of the search results) to enhance the search experience of the user.

This makes searching for an information comes effortlessly for the end user, but it could also means less traffic to your site.

So, if you’d like your website’s information to appear on the knowledge graph, these are the few methods you may want to implement:

  • Increase your site’s trust by listing yourself in Wikipedia
  • Backlink to other related websites in your niche
  • Get a page in Google+ for your brand/company website.
  • Use more nouns in the content so the search engines can easily understand your content and its relevancy
  • Use schema markup and ensure it is properly implemented on the site.

Impact Of Website Speed

This is an often repeated point. This was a relevant point in 2015 and will continue to hold relevance in 2016 as well.

Page speed  is an important factor to up the rankings in Google and it will continue to become more important in 2016 as Google starts integrating AMP Pages in February.

This makes sense as Google continues to improve it’s user experience. If you’re site loads too slow, the end user will get frustrated and leave your page.  Secondly, if your page takes a while to load, it becomes more difficult for Google to crawl and index your page accordingly.

If you’re looking to check the score of your website’s speed, check out GTMetrix.

Authority and Trust As Key

Search engines are a lot more advanced today and Google easily differentiates between a trusted and a non-trusted website. It believes that the users are more comfortable visiting familiar, popular, big websites, as opposed to small, new and unfamiliar ones.

Google algorithm nowadays prefer websites that looks like a complete authority on a given subject. If you have a new website, you really want to be sure to hit the pavement running when it comes to building out relevant, authority content and links across your website. This increases the trust and authority of your website in Google’s eyes and eventually impacts your rankings in a positive manner.

Conclusion

This year, 2016, it’s becoming increasingly important for website owners to focus on quality over quantity. You need to prove to Google that your business/brand is a relevant and authoritative figure around the keywords you want to rank for.

If your website provides value, you in turn provide Google’s users with a better user experience.

So in short, prove to Google is that your website can provide faster and better answers for their users.

02 Jun 2016

HOW LOCAL BUSINESSES CAN USE SOCIAL MEDIA TO BOOST SALES

HOW LOCAL BUSINESSES CAN USE SOCIAL MEDIA TO BOOST SALES

With Social Media Marketing, it is easy to get caught up in thinking about the global. After all, when you post on your Facebook business page, or send a tweet, it can attract viewers worldwide. However, if you are a local business and you have not yet tapped into social media as a marketing tool, you are missing a trick. Last year, Google confirmed that 80% of people use search engines to conduct local searches, mostly using mobile devices, and 50% of smartphone users visit a store within a day of carrying out a local search.

So if what you need is people searching for your business, why is social media important? A good social media campaign will have a positive effect on your search rankings, and so is vital for your local business.

Whether you are sharing written, visual or video content (or hopefully all three) there are a number of social media sites you can use to promote your local business.

Facebook and Twitter

These are the twin kings of the social media world. With these sites, the most important factors are content and engagement. Post content that will start conversations, such as questions, interesting articles and facts, and quality photos – it is especially important to showcase your products with large, eye-catching images. You can run contests and Facebook offers and you should also use the Facebook ‘Boost Post’ feature for key posts. Twitter Hours are a good way to boost local engagement and create networking opportunities too. Crucially, make sure your contact details are easy to find, in your About section and in posts.

Google+

Google+ has a big impact on search rankings, so it is important to engage fully with this platform. You should include all your basic information (contact details, opening hours, map and website) on your Google+ Local page, and share video, visual and written content. You can also use hangouts and chat to interact directly with your audience. For more information on using Google+ Local check out this blog post.

LinkedIn

Perfect for B2B companies, it is important to understand exactly how LinkedIn works to use it to its full advantage. LinkedIn Advertising is a great way to target local businesses. It is also important to work on your persona in LinkedIn – rather than going for the hard sell, ask questions, engage and create connections. You should also post content directly to your network and optimise your newsfeed.

Video sharing sites

For companies that have video content, websites like Youtube, Vine, Vimeo and Instagram Video can be used to make links with local customers. You can use videos explicitly for sales, for instance promoting or launching your product, or more subtly with interviews, testimonials, how-to guides, expert advice or even to show customers your staff and workplace. You can also use other social media platforms to cross-promote your video content, for instance by tweeting a Twitter Card or using LinkedIn featured videos.

Image sharing sites

You’ve probably heard the odd joke about people ‘Instagramming their meals’ or spending hours pinning interior décor ideas, but Instagram and Pinterest can be used for business too. In fact, industries such as food, lifestyle, fashion and travel fare very well with these highly visual sites. However, all businesses (including B2B) can use image sharing sites to make connections with customers. Try posting images which enhance your brand, using Pinterest to tell stories and encouraging followers to share what products they’re interested in. For B2B marketing, you could use these platforms to share relevant infographics.

FourSquare

FourSquare is a location based platform which allows users to find local businesses and ‘check-in’ to share where they are with friends. Ideal for entertainment, food and retail businesses, you can use this site to entice new local customers with giveaways, special offers and loyalty schemes.

The important thing to remember when using social media to promote your local business is that you must understand each platform and tailor your approach accordingly. And focus your efforts – if your target audience is other businesses and professionals, you will get further concentrating mainly on LinkedIn, while customer-facing businesses are more suited to sites like Facebook. And if it all seems like too much work, remember that here at Harrison Mann we can help you to create a strong social media campaign across multiple platforms.