What is Pay Per Click Advertising (PPC)?

iIn case you want instant traffic to your site then you should go for pay per click advertising (PPC). PPC campaigns are low fixed cost marketing strategies that enable you attract qualified leads in the shortest time possible. In essence, you get to enjoy quick online visibility. There are plenty of channels to where PPC campaigns can be done and these include Google AdWords, Yahoo!, MSN Ad Center, Search Marketing in addition to social media outlets such s LinkedIn Ads and Facebook Ads.

Typically speaking though, PPC ads are normally showcased on search engines such as Google and Bing. With such ads, as the name suggests, you pay every time a person clicks on the link on your ad. Because you can easily measure results, PPC is a great way to maximize your return on investment (ROI). Measurable results include sales, conversions and fees. In addition, you are also able to target both local and foreign audiences in your campaigns.

How does PPC work?

Have you ever noticed the very first pages that appear on the search engine results whenever you are searching for something. More often than not those ads have the word AD highlighted in color, often the orange color. Whenever you input industry-specific keywords in search boxes, the search engine results includes ads from that specific keyword. Since the ads are keyword targeted, chances are pretty high that the visitors who click on the ad link are interested in what you have to offer and in most cases end up actually buying your product or service.

Since the best PPC campaigns revolve around choosing the best keywords, it is important that you choose your keywords wisely if you wish to get the most of your PPC ad. We provide Pay Per Click Management in Nepal and are able to help you select the most relevant keywords that will make the most of your PPC campaign.

Benefits of PPC marketing

Some of the benefits of PPC marketing include:
1. Immediate results
2. Instant traffic to your website
3. Enhances your online presence
4. Improves your ranking on top search engines
5. Requires low fixed costs
6. Attracts a steady flow of customers
7. Has high conversion rates
8. Helps you achieve positive results in a short period of tie
9. Helps increase your sales.

We provide our clients with highly customized PPC campaigns to suit their needs. Not only do we undertake an extensive research of your industry but we also perform a keyword analysis so that we make use of the most effective keywords in your ad to help drive the most targeted audience to your website. We do also take into account your competition as we make the keyword selections-this way, you get a better edge over them.